I recently met a young ‘travel agent’ in her early 20’s that is a CTC, a certified travel consultant. This was interesting to me because she stated she had only been in the travel industry 6 months. Hmm. A CTC, or certified travel consultant is the designation awarded to individuals by The Travel Institute, which is the standard for training within the travel industry. To achieve the CTC you must have been in the travel industry for a minimum of 5 years, have already achieved the CTA designation, (certified travel associate,) completed the 10 core modules, with 1 major, submitted a white paper and successfully passed the CTC exam.
The person I met hadn’t done that. So guess what? She is a certified travel consultant within the multilevel marketing association she belongs in which you just pay the higher cost to become a CTC versus the lower, entry level price to be their RTC, referral travel consultant. You get a website and, BAM you’re a travel agent.
You know, that’s fine really. I am not opposed to MLM companies. I am frustrated however, that you can claim the CTC title, put it on your business cards and FB page and present yourself as someone who has done the work. I personally think this dilutes the title, reducing its value to the consumer. Maybe it’s because I value the training. Maybe it’s because I work hard to show my clients that I am worth their consideration. I invest many hours touring properties, attending trade shows, conferences, trainings and unknown quantity of webinars to be the best resource of information to my clients. I am not a CTC. I have been in the industry 2 1/2 years. I am currently working on my CTA after having worked my first 2 years to earn the Accredited Cruise Counselor with the Cruise Line International Association (CLIA) which is based on hours of study units, ship inspections, personal cruise experience and actual sales.
While I was searching the internet about this company of which this young woman belongs, I came across a page that said “if you’re a lover of travel and you want to make money in the travel industry and you don’t want to go through the hassles of becoming a travel agent…” I’m pretty sure the person you should trust to help you is someone that has
“gone through the hassles of becoming a travel agent.” That is just me.
Hey, I have a pair of scissors, maybe I’ll become a cosmetologist. Who needs a haircut?
Agent and Owner of Krafty Travel, Perrysburg, Ohio.